Loyalty Programs and Email Marketing for Salon Businesses. In Salon Loyalty Programs: How to Turn your New Customers into Repeat Customers. Loyalty Programs and Email Marketing for Salon Businesses. Loyalty Programs and How They Work. It’s all encouragement for them to sign up to your loyalty program. As a salon business owner.Beauty Salon Loyalty Cards 3. By Craig on Sep 23, 2010 Customer Incentives. A loyalty card for beauty salons isn’t a new idea by any means but getting the balance right is interesting.
It is surprising how many salon businesses allow little opportunities to market themselves slip through the cracks. It does not take much effort to ask the question, but boy, the rewards have the potential to be fantastic. If you ask most salon owners or managers though, I am sure that they will tell you that a percentage of their client base are new customers. In fact current research figures show that a whopping 8. It may surprise you though, to find that taking steps to reduce this percentage is incredibly simple. Let me introduce you to the world of email marketing. As a side note here, there are plenty of software programs online that you can utilize to build up your email marketing list. I absolutely love AWeber though as it is so simple to use and pretty effective at cracking those spam filters. I suggest that you check it out, HERE. How do you go about marketing your company in this way? The first step is pretty obvious – you are going to attempt to get the email address of every customer that you serve. Most people will have no problems with sharing this information. You do not need to say anything special here whatsoever. Just a short email tip is all that it takes. One week later send a follow- up email, perhaps inquiring how they are handling their service, and maybe also giving another tip related to your salon. Again, you do not need to make a sale here. They should encourage the client to make an appointment as soon as possible. Ideally this means that you want to tell them to make an appointment today. For example, your offer might be that if they make an appointment immediately, they will receive a loyalty card entitling them to one free piece of work carried out for every ten that are carried out. Now, you want people to sign up quickly right? Well, tell them that if they make an appointment the same day that they receive this email you will class the previous session as part of the loyalty card and then an extra punch for . This means that one trip will be classed as three. Honestly, people will be jumping through hoops to make that appointment. So why should you do this? However, of the second group, 5. Why does this work? With 2 stamps in place they were 2. As an example, in the case of your salon this reason might be . This equates to more money in your pocket. Also, by the time their loyalty card has been completed, the client has had the opportunity to experience so much of your good work, you. You need to know how to properly market to your patrons too. Loyalty schemes are without a doubt an excellent starting point here, but there is so much more marketing that you can and should do. Learn as many marketing tricks as possible – I promise you, if you do that then your business will be really going places!
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